H&M moves into the off-price marketplace with Afound
H&M Group's Afound launches into beauty
H&M launches Afound, a multi-brand discount store
H&M launches Afound in the Netherlands
People wait to enter H&M-owned multi-brand discount store Afound on the day of the brand's launch, in Stockholm, Sweden June 14. REUTERS/Anna Ringstrom Stock Photo - Alamy