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H&M-Balmain collaboration is heating up on social - Digiday
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Lana Del Rey is the new face of H&M – The Upcoming
H&M x Mantsho Launches in Select Stores and Online Today. | Teen Vogue
Lana Del Rey Is the New, Pouting Face of H&M – Rolling Stone
H&M chose Pete Davidson as the new face of H&M so Kim and family will tag and post on social media in a desperate attempt to cut down on marketing cost :
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H&M on Twitter: "Exciting news! Supermodel @MirandaKerr will be the face of our #HMSpringFashion campaign! http://t.co/gxtaAPjYEj" / Twitter
Fast-fashion leaders like H&M and Zara face increased competition